CLIENT
Rayco Suárez Psicología
What I delivered
Visual Identity
Rayco J. Suárez Marrero is a psychologist with a graduate in Social Education, a degree in Psychology, and two master’s degrees in Sports Psychology and General Health Psychology. His professional career includes roles as a social educator, teacher, research psychologist, and psychotherapist at Dharma Salud. He is the co-founder of Gastrosinapsis and co-author of the book Amor en Paliativos.
The logo combines a custom typeface logotype with a distinctive isotype. Its clean lines subtly evoke Japanese style, standing out for its simplicity and a balance between craftsmanship and readability.
APP Icon
Brand Mark
Lanyard
Shop Sign
Vertical Logo
Logo
Colors and typography
PRIMARY COLORS
These are the brand’s main colors, and they will be used following the 60-30-10 rule, with Coral Orange as the "accent" color.
Porcelain White: Clarity, health, purity.
Ash Black: Growth, simplicity, protection.
Coral Orange: Warmth, protection, origin.
These are the brand’s main colors, and they will be used following the 60-30-10 rule, with Coral Orange as the "accent" color.
Porcelain White: Clarity, health, purity.
Ash Black: Growth, simplicity, protection.
Coral Orange: Warmth, protection, origin.
SECUNDARY COLORS
These are the complementary colors, and their function is to accompany, enrich, and enhance the primary colors.
These are the complementary colors, and their function is to accompany, enrich, and enhance the primary colors.
