CLIENT
Patuta Design
What I delivered
Personal Identity
Patuta soy yo.
Patuta is my new personal brand. It's not the product of some clever pun or stems from some ancient culture where it represents creativity, talent, or even design. Patuta is simply something very personal that takes me back to my origins and every time I say it out loud it makes me smile.
Creating my new brand I considered many things, among them, perhaps the most important, the "naming". I wanted it to really represent me so I set out to write a list of things it had to symbolize:
Creating my new brand I considered many things, among them, perhaps the most important, the "naming". I wanted it to really represent me so I set out to write a list of things it had to symbolize:
Simplicity - Organic - Responsiveness - Originality - Truth
Based on these points I started working on various ideas and concepts until I got to cover (almost) all of them through visual resources but I wasn't 100% sure of the name. Until one day I asked myself a question, who are you? Inevitably I thought about my origins and where I came from. This reflection led me to a particular event, as my father called me as a child, when I was just a kid. There was an affectionate way that he used to address me and he didn't even use it to call my brothers. A way that distinguished me from the rest. This was Patuta.
